no more Karaoke or passive entertainment like the movies - the immersive form of Jubensha is on fire in China taking our young generations by storm resulting in a US$2B industry!
there is movement in the United States towards making this trend a reality with an English-speaking audience. What aspects of American culture must we adapt to?
We got a chance to play two English Jubensha modules in Summer of 2022:
Both experiences had very clever “plot twists” we did not foresee (which is part of the fun in reverse engineering “what happened”)
China's Gen Z can't get enough of Jubensha, drawing in many into the hype
2021 was the year that saw a boom in this industry at home. Likely a result of a year-long locked-down life due to the pandemic, young people were desperate to embrace interactive activities in real-life post-lockdown.****
FEATURE: Murder mystery games a hit in China but Japan missing the fun
The 44-year-old game developer cites the need for players to have strong literacy and communication skills, as well as the requirement to secure the exact number of people for each script, as among the reasons for the sluggish uptake.
clearly the strategy is not to convince online gamers to come online.
we have to enlist people who have no issues expressing themselves in real life (IRL):