1. not lifetime, not family - "I am best fit for this role"
   1. accept higher job risk
2. Arcades - game distribution (they did it the DVD way before!)
3. more abstractly "app distribution"
4. even more abstractly "idea distribution"
5. No Rules Rules
   1. Candor
      1. Landmark Worldwide
      2. transparency & trust
   2. freedom - autonomy
      1. making choices with input
6. passion for films & documentaries
7. sLearner
8. creative way to organize My List